LAUFEN returns for the eagerly anticipated inaugural HIX event at the Business Design Centre, Islington, London from 18 – 19 November 2021. Not only celebrating the opportunity to enjoy progressive dialogue with interior design practises, architects, hotel groups, agents, subsidiaries and prefabrication groups, it is also the moment to acknowledge ten years of Global Projects at LAUFEN.
THE PEOPLE | 10 YEARS OF GLOBAL PROJECTS
Over the last 10 years the team, led by Ilker Hussein, Global Projects Corporate Director ROCA Group have nurtured and grown a vision to create a dialogue for the democratisation of initiatives throughout the organisation. We all naturally gravitate to partners who share our values whether that be in design, sustainability, locality or corporate leadership. We call it Kinship. A supportive network of over 120 Global Project Managers whose profound ability is to facilitate the most complex network of interested parties into a cohesive group for the seemingly effortless delivery of hotel projects, frequently across multiple borders.
Recent wins include the Sofitel Mexico City, Swissotel Doha and the iconic Katara Lusail Towers in Doha, featuring the iconic Raffles and Fairmont Hotels, all of which are from within the Accor Group whose Global Vice-President Design Luxury & Premium Brands, Federico Toresi comments: “The strength of LAUFEN is their understanding of our project needs, from a commercial angle as well as from a guest experience perspective, which is always our priority. Their knowledge means we can find solutions for every project. There are viable alternatives out there, but few can provide the service and vision that LAUFEN gives us.”
THE PRODUCTS | HOSPITALITY FOCUS
LAUFEN can be found in the prominent position near to the main entrance alongside the ROCA booth, where visitors will be able to meet members of the LAUFEN global projects team and see products from Kartell by Laufen, Sonar and Ino to a backdrop of the recent Kartell by Laufen creative campaign devised by Hugo Comte, more widely known for his fashion photography. In keeping with his usual style, he has produced dynamic shots, where young models, seem to be playing with the ceramic and plastic components of the collection, almost wearing them or transforming them into accessories that break through the boundaries of the bathroom.
THE TALK | ALL TOGETHER NOW
Join Jason Steere, Managing Director of Brand & Experience, The Student Hotel as he shares his passion for hospitality and design as unique tools for forging togetherness. An unmissable experience as he explores harnessing the power of interiors, programming and community.
Thursday 18th November, 15:45-16:45PM
Supported by Sleeper
In partnership with LAUFEN
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