HIX announces Festival of Hospitality and AHEAD collaboration

A November to remember for the hospitality industry.


At HIX 2022, we’re teaming up with Festival of Hospitality and AHEAD for a true celebration of the hotel experience and a must-attend week for the design community.

Taking place on 17 & 18 November at London’s Business Design Centre, the core HIX programme of expo, talks, installations and social sessions will be joined by special on-site features in collaboration with both partners.

Making its final stop for the year on the HIX show floor on 18 November, Festival of Hospitality will wrap up a two-month schedule of hotel tours, skill-based workshops and panel sessions with a special fireside chat featuring sustainability, colour and material futures agency FranklinTill – curators of the groundbreaking Barbican exhibition ‘Our Time on Earth’.

This will be followed by HIX’s ‘Next-Gen & Tonic’ social, which invites the rising midweight stars of the hotel design industry to rub shoulders, grab a free drink, and engage with a slate of exhibitor stand activations. Representing leading furniture, fabrics, bathroom, lighting, technology and surface suppliers, the HIX expo features leading brands including Concept Contract, Hansgrohe, Astro Lighting, Laufen, Chelsom, Ligne Roset, and Hypnos.

Later that evening, the biggest awards night in the European hospitality calendar will recognise the year’s best new projects as AHEAD Europe 2022 lands at Evolution Battersea. Prior to this grand finale, a dedicated HIX x AHEAD panel will take place as part of the HIX Talks conference on 17 November, exploring some of the major design ideas driving the sector forwards.

Joel Butler, Co-Founder of HIX says: “It’s great to be teaming up with the Festival of Hospitality and AHEAD for a true celebration of the hospitality experience. HIX will bring the industry together for two days of expo, talks, and installations guided by the mantra of ‘great things will grow’, and I think this partnership is a great example of this.”

Karen Willey and Katie Tobin, Founders of Festival of Hospitality and business consultancy Always Thinking, add: “This is collaboration in its truest form – three industry leaders coming together to support each other at a time when the industry needs it most and realising that we can be stronger together.”

Matt Turner, Awards Director, AHEAD explains: “With a whole month of Festival of Hospitality activity building awareness, through to the week of HIX, and our AHEAD Europe event as the grand finale, we feel this partnership will really bring the entire spectrum of hospitality professionals together. It will firmly establish this week in November as a must-attend, giving our community from across Europe and beyond compelling reasons to gather in London.”

Register for HIX 2022 here.