Wearing his most comfortable slippers – working from home really does have its perks – our columnist Joel Butler, co-founder of HIX Event, explores the power of ‘all together now’. Can the events industry and the hotel design community work in tandem to recover and reopen following the Covid-19 outbreak? Let’s talk about it…
A quick scan of this morning’s headlines gives us the three Rs of this young and already-challenging decade; ‘Risk, Reopening(?) and the R Number’.
As an event organiser it’s important to read beyond the headlines, to consume the full story and then ‘crack on’ with a stoic, pragmatic optimism. Because in all my years of making design events, this is the most starkly reflected and shared challenge that I’ve faced together with our community. Put simply, events and hotels are currently closed and recovery from Covid is needed.
So once the risk factors are mitigated and the global creaky chorus of the opening of event and hotel doors sings out, it’s the next R that remains the goal; Recovery.
Of course re-opening and recovery are not the same thing, the former can lead to the latter but true recovery will likely call for real change in the way we design our experiences. The fact that both the events and hospitality industry rely on people means that perhaps a good place to start is with our personal recoveries.
For the full article on Hotel Designs: