The Six Hix Guiding Principles
To ensure that HIX inspires we remain constantly open minded whilst maintaining our purpose and ideals.
The following guiding principles are born from these ideals and define the way that we work
1
In search of excellence
We seek products, ideas and people that contribute to excellent hotel experiences. Whether it’s ‘luxury, authentic, innovative, high-end, classic or contemporary’… we strive for the perfect edit.
2
You are the Content
Suppliers, designers and collaborators all have the power to inspire; one small stand can become the strongest memory that a visitor takes away. HIX celebrates this dynamic
3
Sketch Culture
Design is not about what we know, it’s a method that explores ideas in order to reach success. HIX is a platform for constant design where each edition is different from the previous
4
Design Time
We host the busiest people in the community so let’s design HIX time. As well as a visual phenomenon, HIX is a schedule that sets its guest’s agenda
5
‘There is no Hospitality like Understanding’
To stay on point HIX talks with and listens to the community; Interpreting these hopes, fears, passions and challenges is the starting point for each edition
6
Design Strategy and Tactics
HIX transcends the typical hotel trade event and brings the supply chain together to set and achieve design strategy and tactics
