Alex Holloway co-founded Holloway Li to bring innovative interior design direction to the hospitality and private residential sectors. He is responsible for the overall creative output of the company and manages the studio’s UK and European projects.

Born in London, Alex has over ten years of professional experience of working on London-based projects. He has overseen the completion of Holloway Li’s first two hotel projects - Bermonds Locke and WunderLocke in Munich, and an extension to The Hoxton Shoreditch. He has also led the design of Locke Wood Wharf, currently under construction.

Alex has a particular interest in material innovation, as well as cultivating the practice’s relationship with their collaborators network.