A futurist focused on innovation and craft, Anant has spent the last 14 years leading Matter Of Form — a Brand & Experience Design Consultancy partnering with category-leading brands, made from a team of creatives who have a love/hate relationship with the word ‘luxury’ and instead champion ambitions of timelessness. Creating value beyond sales, Anant and team are creative partners with an endless desire to design things that haven’t been done before, through interrogations of culture, commerce, rituals and psychology in collaboration with brands who are bold enough to change the game.