Eric Jafari is the Managing Director and founder of AENDRE Limited, a London based Interdisciplinary Development Studio that creates real-estate backed hospitality brands across UK and Europe.

Prior to launching AENDRE, Eric served as Chief Development Officer and Creative Director for edyn Group, a Brookfield subsidiary – as well as its co-founder. Whilst at edyn, Eric oversaw a £1.5bil+ Pan-European development and investment portfolio. Eric was responsible for managing the organization’s acquisition, planning, construction, finance, design, F&B and creative direction for all edyn properties across the United Kingdom, France, Ireland, the Netherlands, Germany, Switzerland, Denmark and Portugal.

Prior to joining edyn, Eric Jafari was Co-Founder and Managing Director to Union Hanover Securities where he oversaw a £400+mil development portfolio. Eric and his team were brought in by Oaktree Capital Management in 2015 to reposition SACO / CLSA’s real estate platform portfolio in 2015, which was eventually successfully sold to Brookfield in 2018.