George has an eye for emotion, purpose and context. For the last ten years he’s helped food, drink and hospitality brands resonate deeper with their guests through brand positioning, concept development and deployment, visual identities and guest experience. A creative strategist by trade, along with a few years as a chef at pioneering restaurants and his own venture by the sea, he brings an eclectic and creative flair paired with operational rigour. Working across Europe, Middle East and Africa, his passion is infectious; quickly getting him under-the-skin of locations to craft experiences with long-term, strategic value and that vital human connection.