Mike is an Associate Creative Director at PriestmanGoode. He has over 15 years of experience working for world-class, globally influential organisations across high-end consumer electronics, medical devices and patient care, transport and automotive. Michael’s diverse experience has shaped him into a design leader that can create a design vision that provides the highest level of customer experience. His core principles are to uncover meaningful insights and translate them into solutions that deliver for all stakeholders. Since being at PriestmanGoode, Michael has worked on projects for most of our major commercial clients in aviation, rail, hospitality and has also been heavily involved in ground-up developments for our private aviation clients.