Myriel Walter is the Global Director of Culture & Membership of Sircle Collection. The hospitality group’s creative brands (like Sir Hotels, Max Brown Hotels, and Park Centraal Hotels) all bring an artful touch and fresh energy to Europe's most vibrant neighborhoods. She is responsible for the creation and implementation of Sircle Collection’s latest project, The Cover: a private members’ club for entrepreneurs, innovators and the culturally curious. 

Myriel is a professional with 15+ years of experience in membership, branding, PR, events, community curation and communication. She started her career in London, working for an independent music label, followed by a couple of roles in Berlin’s hospitality scene, including acting as the PR & Marketing Director of Cookies and as the Membership Director for Soho House Berlin. She’s been with Sircle Collection for eight years and has contributed to the portfolio’s ambitious growth.