Philippa is a highly creative, commercially-driven strategist with extensive big-brand experience, having worked with some of the industry's best and brightest, including Birch, Ennismore, Sessions and Locke. Her practice integrates emerging trends into brand experiences that drive 360˚ growth connecting people, places & spaces across a range of lifestyle industries with a particular focus on hospitality & retail. Her specialist focus on consumer behaviours, strategic forecasting & brand storytelling puts her in a unique position to deliver insightful, forward-thinking outputs that help brands carve out a space for themselves in the world.

With over 20 years experience across trend forecasting, insights & strategy, Philippa knows what it takes to build a brand experience that stays relevant. That’s because she is endlessly curious, culturally aware & driven by ever-evolving consumer behaviours, and has built a track record delivering real growth for some of the world’s best-loved brands through cultural strategy, experience design & brand curation.

She partner with brands of all shapes & sizes to create people-centric strategies that define their future destination. With innovative playbooks & storytelling materials, that help employees stay ‘on brand’, consumers to stay engaged & equip business leaders with what they need to realise their mission. Cultural strategy is more than just a nice-to-have. It ensures the future of a business. Philippa's clients share the vision to build brands rooted in consumer (peoples) value expectations whether that’s in the hospitality, retail, lifestyle, luxury or wellness space.