10:30 – 11:10
The Stories We Tell: In Praise of Spatial Experience
Narrative-driven design is the key to developing holistic experiences where the sum is greater than its parts. Like any good book, each paragraph builds and seasons the plot with layers of context and subtext that can resonate far beyond a hotel’s walls. Join Alon Baranowitz for an exploration of the power and importance of design stories, and a guide to creating holistic, coherent and inspiring hospitality experiences.
11:20 – 12:00
Absolute Zero: What’s Next for Net Zero Design?
As the zero-waste and net zero movements enter the mainstream, the hospitality industry is turning to circular concepts and ambitious pledges in a bid to create more sustainable and ethical supply chains. But what’s next in the push for absolute zero? Can design give back more than it takes? And what will this mean for the guest experience?
13:00 - 13:40
Members Only: Behind the Curtain of Hotel Members' Clubs
Creating organic guest communities that extend beyond a hotel’s four walls is a necessity in today’s hospitality market. Take a look behind the curtain and see how three of the best hotel member’s clubs leverage a subscription model and experiential design to drive loyalty and engagement.
13:45 - 14:25
F**k the Algorithm; it’s empathy that counts
Dictated by budget and norms of taste, the decor of hotels is usually left to chance. Add AI to the hospitality industry and the problem worsens; the ‘experience’ will overtake any style or sensitivity in design. Coates argues for the designer to practice psychiatry in absentia, using design as a vehicle to persuade, inspire and empower the visitor. In this brief window into his design code, he will explore the two CCs – comfort and curiosity, the two Hs – heterogeneous versus the hybrid, and the two Es – environment and empathy.
14:30 - 15:15
The Ultimate Resort: All Inclusive Redefined
In line with Accor’s redefinition of ‘all-inclusive’ hospitality, Conran & Partners were tasked with researching and designing a masterplan for the ultimate resort project; based on research into the behaviours, values, habits and desires set to drive the next generation of guests, this session will outline the results and share a blueprint for the future of resort hotel experiences.
15:20 - 16:00
A Designer's Mindset: Creating environments where great things can grow
When it comes to dealing with project problems, WeWantMore believe it’s all about adopting a designer’s mindset and searching out opportunities to rethink traditional design values. Rather than seeing restrictions, co-founder and Creative Director Ruud Belmans urges the audience to challenge the status quo by taking things apart, reinventing them and making them relevant again, figuratively, as well as literally.