The Umwelt Paradigm



def: Umwelt. Noun. The world as it is experienced by a particular organism.

The concept: Everybody – and every living thing – has a different way of seeing the world. We all inhabit our own sensory bubble, and bring our own ‘umwelt’ to each environment.

But does the same thing happen in reverse? Can the spaces we inhabit change us too? Do we shape them, or do they shape us?

At this year’s HIX, Blacksheep will explore this dynamism and reactivity, highlighting how hospitality spaces can dictate, distort and manipulate – for better or worse. And we’ll shine a light on the hidden influence our surroundings have on our viewpoint

Because every point of view is in flux.

The studio: Blacksheep are a multi-disciplinary creative studio designing complete experiences in the hospitality sector. They use non-conforming, original creativity to transform brands and spaces, and to deliver intelligent, multi-sensory design.

Their projects include hospitality interiors and branding for Marriott International, Accor, Fairmont and SH Hotels & Resorts amongst others, with recent designs including the Montcalm East Hotel London by Autograph Collection, St Regis San Francisco, Prince De Galles Luxury Collection Hotel in Paris and the new F&B destination NOXE at the W Hotel in Barcelona. The studio is also behind the F&B design of the highly anticipated upcoming launch of the Treehouse Hotel in Manchester.