Meaningful Value
Widespread financial anxiety and the imminent question, ‘is this trip worth it?’ How can hotels (re)create and communicate their value proposition, in an economic sense as well as something more meaningful?
All Together Now
2020; a place of solitude, introspection and often loneliness, incredible hotels represent communion, togetherness and shared experience. But has anything changed?
The Hotel Safe
Suddenly there were masks, gels, screens and distance. Our homes became refuge, the outside no longer felt the same. Can the hotels be our safe haven, emotional sanctuary and ‘home from home’?
Truth
In a world of misinformation and instantly responsive social platforms, young people are losing faith in big businesses and brands. How can hotels nurture trust, connection and loyalty amongst this demographic?
WFHotel
Society is now asking big, existential questions relating to work. Time, place, and the very definition of work just changed forever. Hotels can play a critical role in our brave new world of work.
Compassionate Design
Our mental and physical health have never been under such collective pressure and so closely intwined. Hotels have the opportunity to design for wellness with self-compassion at the heart of the guest’s experience.
The ever changing design experience that makes hotels incredible
