Widespread financial anxiety and the imminent question, ‘is this trip worth it?’
How can hotels (re)create and communicate their value proposition, in an economic sense
as well as something more meaningful?
All Together Now
2020; a place of solitude, introspection and often loneliness, incredible hotels represent
communion, togetherness and shared experience. But has anything changed?
The Hotel Safe
Suddenly there were masks, gels, screens and distance. Our homes became refuge, the
outside no longer felt the same. Can the hotels be our safe haven, emotional sanctuary and
‘home from home’?
In a world of misinformation and instantly responsive social platforms,
young people are losing faith in big businesses and brands. How can hotels nurture trust,
connection and loyalty amongst this demographic?
Society is now asking big, existential questions relating to work. Time, place, and the very
definition of work just changed forever.
Hotels can play a critical role in our brave new world of work.
Our mental and physical health have never been under such collective pressure and so
Hotels have the opportunity to design for wellness with self-compassion at the heart of the