Programme

Furniture Fusion present a unique music-inspired installation created in collaboration with design studio Jones AD. Guests are invited to step into another world, play a track and be transported to a haven of escape – a place to reflect and to reconnect.

Drawing inspiration from over 10,000 artefacts in museums worldwide, Colour Archaeology is an immersive stand concept by Laufen and designer Roberto Sironi that catalogues and curates these treasures into colour clusters and reflects their cultural origins. Explore the project and Laufen's latest launches at stand 6. 

Four leading design studios. One iconic building. Marking our largest and most ambitious installation yet, HIX LDN 2024 will see Islington’s iconic Business Design Centre reimagined as a hotel experie ...

How can we blend unique identities of brand and place to create guest experiences with a powerful sense of place? Join this panel for an insightful discussion exploring how hospitality brands can leverage placemaking to craft powerful, place-forward experiences that honour local narratives while staying true to their own brand identity.

This year's HIX installation tasked four leading design studios to reimagine the iconic Business Design Centre as a hotel experience based on a deep-dive historical report on the building and surrounding area. Join the teams as they present their visions for our most ambitious installation project yet, and discover the storied history of our home venue.

Join Villeroy & Boch in their BDC showroom for an interactive plate painting workshop and learn more about the bathroom brand's timeless designs and quality craftsmanship first-hand. 

Building on this year's HIX theme — A Sense of Place — A Scent of Place explores the powerful role of olfactory design in hospitality placemaking and brand experience. Hear from a diverse range of industry leaders on the power of scent and its ability to evoke lasting memories and foster meaningful connections between people and place.  

TOTO will be holding a tea ceremony and demonstration with a Matcha tea tasting from 12-4 PM on 27th of November. This will be on Stand E11 in their specially constructed Japanese Tea House designed by architects Squire & Partners.

As hotel operators target increasingly tight-knit communities with the promise of hyperlocal guest experiences, what role does F&B play in generating an authentic sense of place, and how can designers ensure restaurants and bars balance local representation with global appeal?

Guests are invited to the EveryHuman installation space for an interactive scent workshop featuring two signature Scent of Place fragrances created in collaboration with STUDIO SKOV. Led by EveryHuman's professional scent coach, experience the scent profiling process, interact with an AI-powered fragrance machine, then personalise, produce and purchase your own unique Scents of Place. 

Having lived in five countries, worked in more than 20 and travelled to over 70, Dubai-based interior designer Kristina Zanic knows our 2024 theme 'a sense of place' better than most. In this insightful one-on-one interview, HIX meets the creative force behind some of the world's most celebrated hotel projects to hear how Kristina's travels have influenced her eponymous studio's unique approach to design.

Created by TFE Hotels, MM:NT Berlin Lab is a dynamic, six-key ‘beta hotel’ concept that seeks to redefine how the hospitality industry approaches innovation via a live public lab environment and an agile, iterative process usually seen in software development. Join Philippa Wagner, the project’s creative lead, to discover how this research has provided a model for sustainable growth and competitive differentiation in the hospitality sector.

Heritage consultants Historic Productions present a deep dive report on the history of the Business Design Centre and surrounding area. Discover the storied past of HIX's home venue and the foundation of this year's Hotel BDC installation.

Hotels in sensitive, protected or culturally significant natural environments can offer guests the experience of a lifetime, but present designers and operators with a unique set of responsibilities. How can hotels give back more than they take, preserve the integrity of a locale, and ensure a sustainable relationship between people and place?

Marking the launch of an intimate new interview series, join Hamish Kilburn and leading interior designer Marie Soliman Berglund for an on-bed conversation at the Hypnos stand exploring the crafts, cultures and innovations set to shape the future of hospitality. 

Following the launch of his latest venture, AENDRE, Founder and Managing Director Eric Jafari shares with moderator Philippa Wagner the lessons he learned experimenting with and assessing emergent hospitality concepts during his tenure at Locke, as well as how AENDRE are identifying gaps in the market and responding to evolving customer demands.

As the founder and CEO of Futurecity, Mark Davy has overseen large-scale placemaking projects across the globe including over 140 public art programmes and 250 cultural design strategies. In this engaging keynote we discover what 'a sense of place' really means, and how the spaces we visit become places we remember.

Successful projects are the product of great teamwork – but how do you ensure all parties are on the same page during the delivery process? During this panel Hotel Designs talks to the architect, interior designer, and developer to hear how they all work to bring individual elements together and produce great hotel projects.

The financial benefits of decarbonising buildings are often discussed but still misunderstood. Join the development team behind The Shepherd – the newest addition to Mayfair's hotel scene – to discover a groundbreaking case study that proves the economic value of going net zero, and how this strategy will inform their hospitality investments in the future.

Join the team at Crosswater (stand U35) for an exclusive panel discussion with leading interior designers and architects, which will explore the intersection of two distinct design philosophies and how they can be harmonised in the commercial arena to create innovative and timeless spaces.

Explore Astro’s new lighting collection at the Light Lounge, where modern innovation blends with timeless elegance to showcase the brand's latest contemporary lighting concepts. Join the team for an evening of signature cocktails and live music at stand 15. 

Following the success of last year’s White Paper exploring challenges and opportunities in the hospitality industry, Hansgrohe revisit the key topic of value engineering with a panel of industry leaders to discuss approaches and solutions within the hotel project lifecycle.

Back by popular demand, the GESSI sound system returns to our Thursday night HIX Social with another round of beats and bubbles. 

Join the Concept Contract team for alpine-themed apres ski drinks at stand 43.

Join the Italian Excellence for “Gin & Franciacorta” at HIX Social

Ever wanted to be a fly on the wall during the design meetings at the operating brand’s table? During this panel, you’ll get an insider’s view from four of the biggest hotel operators: IHG, Accor, Hyatt, and Hilton, to hear the design directors’ perspectives on everything from brand standards and guest experience to searching for new talent and those all-important decisions on how they choose a winning design pitch.  

Dornbracht will be hosting Christian Sieger from sieger design, the design house responsible for many of its fittings including the iconic MEM. Join the team for champagne and canapés as informal conversations take place on the different designs.

Drawing inspiration from over 10,000 artefacts in museums worldwide, Colour Archaeology is an immersive stand concept by Laufen and designer Roberto Sironi that catalogues and curates these treasures into colour clusters and reflects their cultural origins. Explore the project and Laufen's latest launches at stand 6. 

Four leading design studios. One iconic building. Marking our largest and most ambitious installation yet, HIX LDN 2024 will see Islington’s iconic Business Design Centre reimagined as a hotel experience by four leading hospitality design studios. Presented as a multimedia gallery within a dedicated space constructed by set-builders Cloud and Horse, each team’s vision is centred around a deep-dive report by heritage consultants Historic Productions, and celebrate the power of history, locality, and community in hotel design.

The leading awards programme for hospitality experience and design brings three esteemed current and former judges to the HIX Talks stage for an exploration of the ideas, aesthetics and innovations that have defined some of the best hotels in Europe.

Join Villeroy & Boch in their BDC showroom for an interactive plate painting workshop and learn more about the bathroom brand's timeless designs and quality craftsmanship first-hand. 

Student design initiative Kindling is back to inspire and elevate future hotel design voices. Join the founders from HIX, ReardonSmith Architects and MKV Design to hear more about this year's theme and celebrate the start of the platform's second cycle. 

Integrating hospitality with local communities makes travel more sustainable, more socially rewarding and more economically beneficial too. Design Hotels are pioneers in harnessing the power of community, having built their own among independent, design-focused hoteliers worldwide. What is the next step for community-based travel, and how does programming create a deeper, authentic sense of place?

The rise and rise of branded residences, serviced apartments and co-living concepts has seen guests extend their hotel stays longer than ever, but does this new wave of experiential long-term occupancy require a design typology of its own to truly flourish?

The constant “on” of our digital reality is impacting the way we live and choose to travel, with many seeking a chance to unplug and immerse themselves in the natural wonder of a destination. How can design facilitate the new luxury of slowing the pace, and help guests better connect to people and places?

Go behind the scenes at one of the UK’s top design studios as husband and wife team Jo and Martin discuss the realities of leading a hospitality design practice as a couple and share how their decision-making process inspires their team and drives their projects.

As the travel sector enjoys a record-breaking 2024, major hotel groups are looking to capitalise with transport concepts that extend the hospitality experience beyond four walls. What does a new golden age of travel mean for the next generation of rail, cruise and aviation designs, and how will this change the guest experience?

With niche-interest and experience-based trips on the rise, group travel is having a renaissance. From multigenerational holidays to personal transformation, today’s travellers are looking to share experiences with like-minded people. The key is curation, so how can brands bring people together in a meaningful way, and what role does AI play in shaping these journeys?