About | HIX EUROPE 2026

Europe's only dedicated hotel design event

Expo. Talks. Installations. Social. HIX is designed for hotel design.

HIX Europe is a connected and curated campus, bringing together the best in hotel design from across the continent in East London from 25-26 November 2026.

Welcoming over 5,000 guests for two days of insightful talks, immersive installations, networking opportunities and an exhibition of new interior products from the world’s leading labels, HIX is a platform for the latest trends across the hotel interior experience.

Bringing together architects, designers, operators, developers, investors, specifiers, project managers and more, the show floor is home to an ever-changing design experience with all the inspiration you need to take your projects to the next level.

A one-stop shop for the entire hotel design supply chain, the HIX exhibitor community represents the best of the global design industry. Discover the key collections shaping the next generation of hospitality interiors with major furnishing, bathroom, surface, technology, and fabric suppliers.

CONNECTED

The Elizabeth Line has made Excel London the most connected venue in Europe offering a quick, comfortable and convenient journey from central london and London airports.

CURATED

HIX Europe will be a creative, immersive experience on a level playing field – a blank canvas to re-imagine an unforgettable event through installations, activations and talks on the show floor. Speakers will share inspirational ideas and insights, whilst exploring wider trends and topics that help hospitality happen.

CAMPUS

AHEAD Europe, the industry’s most coveted awards ceremony, will be joining HIX in Docklands at MAGAZINE London on Thursday 26 November. A seamless connection between the two events – just a 15 min cab or a scenic cable car ride apart – will bring together the very best European hospitality designers, operators, and developers across both.

If you create guest experiences then you’re our guest at HIX:

DEVELOPERS
INVESTORS
SUPPLIERS
INDEPENDENT HOTELIERS
OPERATORS
PROJECT MANAGERS
FF&E PROCUREMENT
INTERIOR DESIGNERS
INTERIOR ARCHITECTS
GENERAL MANAGERS

What's really nice is to see everyone in the same room, the best brands and great design teams

Will Meyer, Founder, Meyer Davis

What to see

Expo

Discover exclusive new launches and the latest collections from over 160 leading interior design labels

Talks

Hear the hotel industry’s brightest minds discuss the future of hospitality across two days of panels, presentations and perspectives

Social

Experience the expert hospitality of the HIX community and rub shoulders with industry leaders at dedicated networking sessions

Installations

Explore immersive concept spaces by major design studios and get involved with a series of interactive workshops, pop-ups and more

Six guiding principles

To ensure that HIX Event inspires we remain constantly open minded whilst maintaining our purpose and ideals.
The following guiding principles are born from these ideals and define the way that we work

1. In Search of Excellence

We seek products, ideas and people that contribute to excellent hotel experiences. Whether it’s ‘luxury, authentic, innovative, high-end, classic or contemporary’… we strive for the perfect edit.

2. You Are The Content

Design is not about what we know, it’s a method that explores ideas in order to reach success. HIX is a platform for constant design where each edition is different from the previous

3. Sketch Culture

To stay on point HIX talks with and listens to the community; Interpreting these hopes, fears, passions and challenges is the starting point for each edition

tap scuba

4. Design Time

Suppliers, designers and collaborators all have the power to inspire; one small stand can become the strongest memory that a visitor takes away. HIX celebrates this dynamic

5. There's no Hospitality like Understanding

We host the busiest people in the community so let’s design HIX time. As well as a visual phenomenon, HIX is a schedule that sets its guest’s agenda

6. Design Strategy and Tactics

HIX transcends the typical hotel trade event and brings the supply chain together to set and achieve design strategy and tactics